Supplier Spotlight – AquAid

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Local sourcing and sustainability is integral to Amadeus’ DNA. Our supply partnership with AquAid exemplifies our commitment to a better future.

AquAid Birmingham opened its doors in 2003 and is managed by the highly experienced Andrew Sutherland. Based in West Bromwich, Andrew and his team supply an extensive range of innovative and high-quality water coolers and dispensers. 

AquaAid England supply Fillongley Water, which is drawn from great depth in the beautiful Warwickshire countryside. Fillongley was chosen as our water source due to their unique central location, which reduces the carbon footprint associated with the deliveries to depots. 

Bottled at source, the water has a consistent mineral content and a great natural taste. 

By using AquAid water coolers, we help bring life-giving water to thousands of people every day. AquAid’s mission to help save lives is at the heart of everything they do. Through their ongoing support of Christian Aid, and by establishing the Africa Trust in 2010, they help bring sustainable solutions to poverty daily.  

Thanks to our support and a shared belief in making the world a better place, they have, to date, donated more than £12 million and helped bring a life-time supply of clean, fresh drinking water to more than 2 million people. 

Marc Frankl, our Food and Beverage Director says: “Our objective is to be the UK’s leading sustainable caterer, whilst staying committed to the quality of our food and beverage offering.  

“Constantly innovating and evolving, we are continuing to grow partnerships that reduce food waste and our impact on the environment. AquAid is a perfect example of an organisation that has a successful local and global impact. We love working with Andrew and the team to provide great tasting natural water to our customers.” 

Where can I enjoy AquAid? 

AquaAid is the sole water cooler dispenser for Amadeus. This means you can enjoy fresh water from the depths of the countryside at the NEC, ICC, The Vox and Utilita Arena Birmingham.   Our partner venues Cadbury World, Dudley Zoo, Stratford Racecourse and Farnborough International Exhibition and Conference Centre also benefit from our partnership with AquAid water coolers, with fresh, locally sourced water available across all sites.