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Our food and beverage team are always looking out for the latest innovation and Pleesecakes, a brand-new cheesecake offering, are shaking up the dessert market!

Pleesecakes is run by Joe Moruzzi – up until a few years ago Joe was painting and decorating full-time. He created Pleesecakes and after becoming an overnight Instagram sensation, hung up his paint splattered overalls and embarked on bringing his cheesecakes to the masses.

Together with Joe we created a fun and interaction cheese cake pop-up concept which exhibitors at the NEC can use to attract event visitors to their stand. Our fully-trained teams run these stations, so the exhibitors can focus on making new friends and connections!

Joe is a former painter and decorator who turned his passion into a career and today supplies Selfridges bakery, festivals such as Taste of London and has even published a dessert book fuelled by passion, experimentation and good hard graft.

At Amadeus we love supporting entrepreneurs so worked closely with Joe to create this ‘build your own’ cheesecake bar. We asked him to describe the concept,

“It’s a fully customised stand where customers can create no bake cheesecakes in a unique and fresh style. It’s a bar counter with a refrigerated display on the stand and handled by trained Amadeus staff. All the visitor needs to do is select their biscuit base, choose a cheesecake filling and then choose a topping and sauce! It’s that easy.

“The fun part is visitors can be as creative as they want and select from a great range of treats. Toppings include Oreo, Ferrero Rocher, Pick ‘n’ Mix, Lotus Biscuits, Reese’s Pieces and much more. It also allows for any dietary requirements, whether no eggs, gelatine or vegan.”

At Amadeus we strive to ensure our customers, whether the exhibitors or the visitors to the shows, enjoy a delicious food experience. If we can support an entrepreneur along the way, its makes it even more exciting.

Marc Frankl, our Food and Beverage Director, shares why Joe and Pleesecakes were a match made in heaven for the NEC. “Joe is a self-taught cake master and followed his dreams to bring his creative cheesecakes to more and more people. At Amadeus we’re always looking for exciting ideas and these stand out cakes with crazy designs really appealed. Supporting Joe has been great fun and he’s a good guy who has been on Dragons Den, has launched in Dubai and has even created a cake for the Queen!”

Where can I find Pleesecakes?

Pleesecakes is currently available for exhibitors to book at the NEC. If you’re an exhibitor and want a great visitor draw, then contact our teams to find out how you can place a staffed Pleesecakes cheesecake bar on your stand.