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Food Glorious Food

Food is a basic human need but we exist to make it so much more. The quality of our catering is down to great ingredients, lovingly prepared and transformed into fabulous food. But importantly, it's not a “one size fits all” approach. Your venue, event, audience, seasonality, provenance, trends and a million other reasons mean we stay flexible in our catering offer. We deliver food that we know will sell not make food to sell it… the distinction is like night and day.

Scrumptious food is eaten with the eyes and needs to be a visual sensation. Whether a retail concept - we've developed our own, don't you know - or a lavish banquet, inspirational presentation is the icing on the cake. With an impressive client base at venues as diverse as Dudley Zoo to the NEC and the internationally renowned ICC, we've got it covered both now and in the future.

Amazing People and Service

In the words of that 80’s song, it ‘aint what you do, it’s the way that you do it and that’s what gets results. Ask anyone why they work for Amadeus food and the resounding answer is "the people". We have some of the best people in the industry and we aim to keep it that way.

It starts with attracting strong talent – we don’t interview, we audition. Our people need to be able to sell and be passionate. Once we have put them into the spotlight we set about teaching them the Amadeus food way. That means training and lots of it.

Within retail catering we are passionate about our "Service that sells" programme – a multi layered training, assessing and scoring programme that ensure our customers get consistent and exemplary service every time and we maximise spend at every opportunity.

In hospitality catering we have an "art of service" programme which goes back to the foundation skills of traditional service layered with a modern customer experience including “in seat” upselling.

Fabulous Food

Our recipe for success? Good quality ingredients = the best food and amazing people

Food – Our business revolves around two things, the best food ingredients – that means putting great thought into what arrives in our kitchens – food that's local, no matter where we are, with strong providence, that means sustainable and it means quality. Without it we are nothing.

We trust our brigade of over 135 award winning catering Chefs who share one passion for food to treat their ingredients with respect lovingly preparing and transforming it into the fabulous food for which we have won over 640 culinary and catering awards. Importantly, we are not dictatorial in our food ethics – it's not a "one size fits all" approach. Your venue, event, audience, seasonality, provenance, trends and a million other reasons mean we stay flexible.

We are what we repeatedly do. Excellence, then, is not an act, but a habit


Creativity? – we’ve got it in bucket loads

Creativity is a mind-set, being positive about challenges and restless for change. We are a creative bunch and love getting the juices flowing when it comes to visionary food, some 640 awards for culinary and catering excellence means we've been doing something right. For us that's not enough. We need to look for creativity not just in food but in the way we do everything in our catering business. Drum roll for the Amagination programme. A collective of volunteers not just from Amadeus food but across the NEC Group who come together with one purpose only – to look at innovation in the way we do business and how we serve our customers. It's Amadeus in action and it works.

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity

Charles Mingus

Fresh thinking to help you grow your business

Let's face it, we all like to see the fruits of our labour. Seeing your business grow and your customers happy is the end game and our business success is based on your business success. This results in a true partnership approach. We understand events and venues ‐ we've been in the business for nearly 40 years at our NEC group venues ‐ and that means a head start when it comes to understanding how we deliver event catering to your business. Our armoury includes skills in awareness building, driving footfall, research and insight, navigation of venues and proven tactical promotions.

If event, private or corporate catering is what your business needs then our sales teams are poised and ready to book your catering requirements. Let's just say, we know our onions.

Insanity: doing the same thing over and over again and expecting different results

Albert Einstein


We are very proud of our work and our team, and it's great to be rewarded