The innovative caterer was awarded the ‘Sports and Leisure award’ at the annual FSM Awards on Monday 21st November which was presented to Annie Monnox, Catering General Manager of the Genting Arena, in recognition of the team’s record breaking year.
In the last 12 months the Genting Arena retail team has succeeded in increasing average transaction spend, rising from £7.12 to £8.22, by implementing new technology systems, investing in staff training and looking at the overall improvement of the customer journey.
Last month saw the same team scoop the prestigious ‘Sport and Leisure Caterer of the Year’ award at the Foodservice Cateys 2016 which celebrates contract catering employees across the UK.
As the driving force behind the venue’s catering success, Annie has proved to be an inspiration to her team. Under her leadership they continue to consistently deliver strong retail sales and fine dining excellence in a challenging environment where visitor numbers and customer profiles differ at each event.
Since joining Amadeus, part of the NEC Group, in 2012 Annie has transformed the team at the Arena into a more dynamic operation, boosting morale and improving performance. She said: “We are delighted to win our second award this year. This is a true testament to the hard work of the team behind the scenes who are striving to make the customer experience at the Genting Arena the best it can be.”
“We have had a record breaking year in terms of sales, but we can’t rest on our laurels. We are only as good as our last event. Moving forward I plan to introduce products that are sustainable, British and freshly made, whilst continuing to focus on improved customer service and speed of service to enhance the customer experience and maximise profit.”
Kevin Watson, Managing Director at Amadeus, said; “At Amadeus we are constantly changing and improving, driving food innovation and creativity across the venues we manage. Our hand-picked team are key to our success as one the UK’s leading caterers and Annie very much leads from the front with passion, drive and with extensive knowledge of the industry.
“Under Annie’s direction the team have consistently exceeded their targets, a trend which is only set to continue with a number of new technology advancements and improvements in customer service planned for next year.”
The industry leading FSM Awards bring together over 400 of the contract catering elite to pay tribute to those outstanding individuals who have been shortlisted.
Image: Annie Monnox, Catering General Manager, Genting Arena and Brett Grimshaw, Business Sector Controller, Tetley GB at FSM Awards