By Kevin 'Buzz' Magee
Our new, contemporary food offer for the NEC has proved to be a
hit with visitors. The deli style sandwiches, sushi and rustic
pies, plus delicious desserts and cakes have all been selling well
and the feedback has been great.
With thousands of visitors on site at Autumn Fair and the Dairy
Event and Livestock Show there have been lots of hungry visitors to
feed!
Autumn Fair visitors favoured fish and chips and the new
desserts, whilst at The Dairy Event and Livestock Show - which
attracts lots of male farmers - it was of course the rustic pies
that went down well; especially my favourite - the prime beef and
root veg one! But they weren't so interested in the desserts - do
farmers have sweet tooths?!
This new offer is now being rolled out at the GLEE exhibition
which is not anything to do with the television show but a trade
show for the garden, landscaping, leisure and pet industries. I
wonder if the new deli-style sandwiches will temp them or the
sushi?
As we progress with rolling the new offer out across more shows
at the NEC we'll be continually analysing and tweaking where
necessary, adding different items depending on the audience.
It's always a bit nerve-wracking launching something new, but
all our hard-work and research has definitely paid off and I'm
delighted with the responses we received.