As experienced caterers for visitor attractions, we have a number of insights we bring to the table to grow your business. Whilst the industry has been growing at around 11% due to the "staycation" trend, the economy has put extra focus on value of the consumer pound with 61% of visitors feeling that food and drink at attractions is expensive.
High footfall, multiple visitor profiles, long dwell times and value propositions are always expected in event catering. Exhibition and event sites hold the sort of challenges we love. Having cut our teeth at the NEC venue for the past 38 years, there is probably no challenge we haven't encountered.
Appropriate conference catering is essential to event satisfaction. Appropriate catering is second on the list of factors that lead delegates to feel satisfied about an event or meeting, with delegates happy to sacrifice an overnight stay before quality conference catering. The more meetings delegates attend, the greater the risk of disappointment with 90% of delegates that attended 5 or more events a year stating they were disappointed with the food provision. The resounding message, food is important. As veteran conference caterers in this sector – we have clocked up over 20 years event catering experience at internationally renowned venues– we know this already and the challenges that great venues face.
The historic venue sector comes with its own unique set of private event catering opportunities and challenges. Just under 60% of adults in the UK have been to a visitor attraction in the last year and whilst museums remain the most popular at 32%, palaces/stately homes/historic houses account for a significant 19% of the total market running ahead of zoos and wildlife parks in popularity. Traditionally weather dependent, and with a biased towards retired visitors, the sector provided less visitor peaks but a distinct need to understand the customer more thoroughly.
Having worked in the stadia industry since 1980 we've been at the leading edge of event catering in the live events market both at the Genting Arena and the Barclaycard Arena, Birmingham. Having consulted with the Barclaycard arena on the recent £20.6m refurbishment a project that spanned over 2 years, we go deeper than just cooking up great food fast. Masters of speedy transactions, we are well versed in serving an arena audience of 15,000 people in a 90 to 120 minute period all with our usual quality, smile and upsell.