We're just about to trial our new
retail food offer for the NEC at Autumn Fair - a trade show that's
going to attract around 35,000 hungry visitors!
With things always changing it's key to be on top of the trends,
so Alyson Cawley, Interim Managing Director and Paul Gould, Group
Executive Head Chef, set about some market research earlier this
year.
The team took some trips around the UK, where they were able to
look at the trends and find out what's popular elsewhere and
together with the research come up with the new ideas.
Paul and I had some initial ideas too that were brought to life
in a cook-off, and along with the team, we were able to produce a
great menu which we hope the customer will love, including rustic
pies (the prime beef and root veg one is my personal favourite!)
and beer battered cod as some of the main options, and deli style
sandwiches and sushi as lighter meal options. And not forgetting
the sweet treats...there's some fantastic cakes and desserts to
round it off.
And to make things even easier for our customers we've improved
the signage in our restaurants and utilised more visuals to
showcase the food on offer that day.
We've already presented the new retail food offer internally and
got some great feedback. It highlighted a few things that needed
tweaking and we've made certain adaptations to make the offer the
best we can.
I'm now really excited to see the reaction it receives at the
show.
written by Kevin 'Buzz' Magee.
Find out more about Buzz and our Chefs.