Amadeus has scooped a prestigious award at the Cateys 2018, celebrating excellence across the foodservice and catering industry.
The leading caterer was presented with the ‘Health and Nutrition’ award for its menu innovation within the conference sector and its pioneering work with education charity Food For The Brain.
Working with the charity – which promotes the importance of nutrition in mental health and well-being – the Amadeus team recently took a progressive step to introduce delicious new conference menus to the International Convention Centre (ICC), specifically designed to support delegates to remain alert, productive and engaged during the longest of days.
In the last 12 months, nearly 5,000 have sampled the accredited ‘Focus Food’ menu – each course is served at the time considered best for boosting performance and concentration, while portion sizes are controlled so calorie intake is appropriate for that time of day.
The ICC became the first conference centre in the UK to gain ‘Food for the Brain’ accreditation in early 2017 following the introduction of the menus, and has gained the accreditation for a second consecutive year in 2018.
The award was presented to Craig Hancox, Catering General Manager (ICC), Simon Hellier, Executive Chef (ICC) and Wayne Hall, Catering Operations Manager (ICC) at the prestigious ceremony held at Grosvenor House in London yesterday evening.
At Amadeus, we like to push the boundaries – the development of the ‘Focus Food’ menu is a real differentiator for event bookers within the conference industry.Kevin Watson
Kevin Watson, Managing Director at Amadeus, said:
“Winning this accolade is testament to the team’s hard work and commitment to innovation within the area of conference and events catering.
“At Amadeus, we like to push the boundaries – the development of the ‘Focus Food’ menu is a real differentiator for event bookers within the conference industry.
“So far the menu has attracted custom from many clients, in particular – but not limited to – organisations linked to the health care sector who are primarily motivated by the health message associated with the ‘Focus Food’ menu. Due to the success of the menu at the ICC, Amadeus is now working with other conferencing venues within its portfolio to achieve the accreditation.”
The biggest awards of their kind in the hospitality industry, the internationally renowned Cateys, presented by The Caterer in partnership with Bunzl Catering and Hospitality Division, recognise the strongest performers, latest emerging brands and highest flyers in the sector, as determined by the industry itself.